Toronto, April 4th 2004 – Toronto based MojoStreaming, a leading platform for impactful storytelling and urgent wildlife issues, today draws international attention to a critical wildlife conservation
emergency unfolding in South Africa. Within the next week, an innocent herd of
40 elephants, including vulnerable calves, faces the threat of imminent
slaughter unless immediate intervention occurs. This potential tragedy
highlights the broader, ongoing crisis of elephant culling practices in Africa,
threatening the survival of these majestic creatures classified as endangered
species.
In an urgent cry for help and to spark a global
public awareness campaign, MojoStreaming urges individuals, organizations, and
governments worldwide to take immediate action to prevent the senseless killing
of these 40 elephants from the Mawana Game reserve in Northern Natal. This
situation is not isolated; it symbolizes a much larger emergency affecting
thousands of elephants across the continent, where culling has become a
contentious method of population control.
Elephants, known for their intelligence, complex
social structures, and significant ecological impact, are increasingly finding
themselves in conflict with human interests. While the challenges of
cohabitation between humans and elephants in areas of dense population are
acknowledged, MojoStreaming emphasizes that culling is not the answer.
There are humane and effective alternatives to
managing elephant populations that do not involve slaughter, such as
translocation and the creation of wildlife corridors to allow safe migration.
MojoStreaming calls on its global audience,
conservationists, policymakers, and the international community to rally
together in defense of these 40 elephants and the thousands more at risk. This
is a pivotal moment to advocate for sustainable wildlife management practices
that respect the intrinsic value of all life forms and ensure the survival of
one of the planet's most iconic species.
As part of this urgent awareness campaign, MojoStreaming
will be hosting a series of special programming, interviews with wildlife
experts and all stakeholders in the Mawana saga, as well as exclusive content
focusing on the plight of Africa's elephants and the conservation efforts
underway to protect them. Viewers will gain insight into the complex issues
surrounding elephant conservation and learn how they can contribute to making a
difference.
The imminent threat to these 40 elephants is a
wake-up call to the world about the broader crisis facing Africa's elephant
populations. It's time for a collective, global response to end the senseless
culling of endangered species and to work together towards solutions that allow
humans and wildlife to coexist in harmony.
For more information on how you can help and to
learn more about the conservation efforts, please visit www.mojostreaming.com.
MojoStreaming President Bernard van Speyk is
initiating an effort to bring all the Mawana interest groups together to hammer
out a solution where community safety issues are implemented firstly, and then
alternative non-lethal methods are used to assist the well being of the herd.
Together, we can make a difference. Together, we
can save these elephants from slaughter and work towards a future where human
actions contribute to the preservation, not the destruction, of our planet's
wildlife.
About MojoStreaming
MojoStreaming is a global platform dedicated to
bringing the world's most pressing social, environmental, and political issues
to the forefront through powerful storytelling and documentary filmmaking.
Committed to making a difference, MojoStreaming provides a voice to the
voiceless and shines a light on the stories that matter.
For more information, contact:
Bernard Van Speyk
Founder & President
MojoStreaming Ltd.
[Contact Information]
bernard@mojostreaming.com
+1 416 788 0144
As a wildlife filmmaker based in a country like India that is high on blue chip and large scale productions and popular voices doing voice overs, specializing in conservation filmmaking is harder than one can imagine.
India is home to Bollywood, an industry that producers over 300-350 Hindi language films each year, my conservation film on roadkills stands almost no chance of getting noticed.
This makes it a challenge to hit that mark with your target audience and get the publicity ball rolling.
How do I address this gap? Well, we make them feel emotionally attached to the animal.
You make it relatable.
You could look at the Big 5 or similar megafauna or make the story feel relatable and humanized. Personified.
Add the drama. Add conflict.
Add the sense of adventure and the idea of pursuing something.
Make them feel like their involvement in this story is worth their time :)
